COMPULSIVE BUYING BEHAVIOR OF CARRIE AND SAMANTHA IN SEX AND THE CITY MOVIES

CHARLINA NINGSIH, NIM. 09150029 (2013) COMPULSIVE BUYING BEHAVIOR OF CARRIE AND SAMANTHA IN SEX AND THE CITY MOVIES. Skripsi thesis, UIN SUNAN KALIJAGA.

Preview	Text (COMPULSIVE BUYING BEHAVIOR OF CARRIE AND SAMANTHA IN SEX AND THE CITY MOVIES) CHAPTER I, IV, WORKS CITED.pdf - Published Version Download (1MB) | Preview
	Text (COMPULSIVE BUYING BEHAVIOR OF CARRIE AND SAMANTHA IN SEX AND THE CITY MOVIES) CHAPTER II, III.pdf - Published Version Restricted to Registered users only Download (990kB)

Abstract

Sex and the City movies expose the portrayal of modern women in America. Their lifestyle especially consumerism is actualized through compulsive buying behavior. This research is intended to find the compulsive buying behavior of Carrie and Samantha as screened in Sex and the City and to analyze the factors that trigger or influence such behaviors. To do so, this research applies psychology theory of literature, which is then thoroughly examined by using the theory of compulsive buying behavior. The method used is qualitative research and library research. Based on the analysis, the research finds that Carrie and Samantha are compulsive in buying. From the discussion, they buy many products such as branded shoes, handbag, dresses, watch, and services such as luxurious hotel services, salon services, and restaurant services. Then it is also observed that Carrie and Samantha‟s compulsive buying behaviors do not stand by themselves. There are some internal and external factors that cause the compulsive buying behavior. The internal factors are depression which is experienced by Carrie, anxiety which is experienced by Samantha, self esteem which is experienced by both of Carrie and Samantha. The external factors are reference group, advertising, culture, and lifestyle. Keywords: compulsive buying behavior, psychological causes, Sex and the City

Share this knowledge with your friends :

Actions (login required)

View Item