KRITIK SOSIAL DALAM IKLAN KOMERSIAL (Analisis Semiotika Pada Iklan Rokok Djarum 76 Versi Gayus Tambunan)

ABID HELMY , NIM. 07730070 (2012) KRITIK SOSIAL DALAM IKLAN KOMERSIAL (Analisis Semiotika Pada Iklan Rokok Djarum 76 Versi Gayus Tambunan). Skripsi thesis, PERPUSTAKAAN UIN SUNAN KALIJAGA.

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Abstract

The research entitled Kritik Sosial dalam Iklan Komersial (Analisis Semiotika pada Iklan Rokok Djarum 76 Versi Gayus Tambunan) is to examine the symbols on cigarette commercials advertisement that try to represent the social reality in a society that occurred recently. The commercials advertisement were chosen as objects of research because of the content behind these are interesting to serve as a social message or a social critique of society or those who feel offended with the advertisement impressions. Text, images and signs are analyzed in this research are as verbal and nonverbal communication that have symbolic meaning. Research carried out by methods of structural analysis, or better known as semiotics. Semiotics is considered appropriate to find out or break something behind the use of symbols or signs of advertisement. The research using semiotic method of Ferdinand de Saussure. The results of this research is that we can know the meaning of signifier and signified decomposition advertisement of Djarum 76 version "Gayus Tambunan". Djarum 76 cigarette advertisement are thematically to adjust with the social and political phenomena that occured in society. It is common knowledge that the theme of social and political realities are many to be ideas used to make cigarette advertisement today, though far off the mark and it has nothing to do with "advertise" cigarettes product itself, It is more related to the tight regulation of cigarette ads. This make it even more creative creators of cigarette advertisement that shows a different side of non-cigarette ads, which generally aims to market the product. Thus advertising has experienced a shift in the function as the media conveys social criticism.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: semiotic, social critique, commercial advertisement.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Miftakhul Yazid Fuadi, SIP.
Date Deposited: 14 Mar 2014 08:02
Last Modified: 15 Dec 2016 04:02
URI: http://digilib.uin-suka.ac.id/id/eprint/10794

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