EFEKTIFITAS IKLAN SOCIAL MEDIA (Analisis EPIC Model Iklan “Maicih” Pada Konsumen Follower Twitter Di Kota Yogyakarta )

NINDA PUSPITASARI , NIM. 08730055 (2012) EFEKTIFITAS IKLAN SOCIAL MEDIA (Analisis EPIC Model Iklan “Maicih” Pada Konsumen Follower Twitter Di Kota Yogyakarta ). Skripsi thesis, PERPUSTAKAAN UIN SUNAN KALIJAGA.

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Abstract

Social media become important in the bussines. Twitter is the one of social media utilizing, making someone become easily to get an information more faster, more over for advertisement. In this fact, “Maicih”its hs been success when make an advertismen using Twitter. “Maicih” cassava chips is come from Bandung. For grab it fast, everyone must stand in for 2 hours. But in Yogyakarta the sensation has doesn’t like in Bandung. It’s the reason to make a survey about the effective of advertisement “Maicih” in Twitter with EPIC Model. This research to measure about about the effective of advertisement “Maicih” in Twitter with EPIC Model its has been for followers @infomaicih in Yogyakarta and buy “Maicih” in mobile stand. Because the sample is unimplicatly, its use accidental sampling technique and use quantitative reaserch methodology. The questionnaire is closed question. For the measure scale is using Likert scale. For validity test, its use calculate correlation value or use Correlation Product Moment technique and counting use software SPSS 16 for Windows. Comparing corrected item and total correlation with r table. For pretest use 30 samples or n=30 so r table = 0,349 and the probability value= 0,05. After counting all date base proven to be reliabel. Reliability test its counting cronbach alpha. Total sample is 96 and the alpha value is 0,947 its more than 0,6 so its reliabel. And the result for effective of advertisement “Maicih” in Twitter with EPIC Model.in Yogyakarta only in grade effective with mark 3,62.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Drs. Bono Setyo, M.Si
Uncontrolled Keywords: Social media, the effective of advertisement “Maicih” in Twitter, EPIC Model.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftakhul Yazid Fuadi [staff it]
Date Deposited: 14 Mar 2014 15:04
Last Modified: 15 Dec 2016 11:19
URI: http://digilib.uin-suka.ac.id/id/eprint/10833

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