PENGARUH IKLAN PT. DJARUM MELALUI VIDEOTRON TERHADAP BRAND AWARENESS (Survey pada Pengguna Jalan Abu Bakar Ali Yogyakarta)

MOCHAMMAD RIDWAN, NIM: 07730016 (2012) PENGARUH IKLAN PT. DJARUM MELALUI VIDEOTRON TERHADAP BRAND AWARENESS (Survey pada Pengguna Jalan Abu Bakar Ali Yogyakarta). Skripsi thesis, PERPUSTAKAAN UIN SUNAN KALIJAGA.

Preview	Text BAB I, IV, DAFTAR PUSTAKA.pdf Download (1MB) | Preview
	Text BAB II, III.pdf Restricted to Registered users only Download (310kB)

Abstract

This study aims to find a picture of the effect advertising PT. Djarum toward brand awareness through videotron on road users Abu Bakar Ali Yogyakarta. Subjects in this study were road users Abu Bakar Ali Yogyakarta. The population in this study an unknown number or infinite. The sampling technique used in this study due to accidental sampling and its population is infinite then the whole formula to find the number of in his sample Ronny Kontour 2003 pages 146. From the calculation formula is found the number of samples is 96 respondents. Data methods collection used is the scale of videotron advertising and brand awareness scale. Data analysis was performed to test for normality test, linearity test product moment correlation test and simple linear regression test. The results showed that: 1. There is a significant influence advertising PT. Djarum through videotron toward brand awareness on road users by Abu Bakar Ali Yogyakarta coefisien corelasi of 0.309 with a significance value of 0.000 <0.05. 2. The influence of advertising PT. Djarum through videotron toward brand awareness on road users Abu Bakar Ali Yogyakarta has the effect that is strong the value of 0.556, or are at intervals of 0.5 to 0.75 are in the Guilford table included in the interval strong relationship.

Share this knowledge with your friends :

Actions (login required)

View Item