STRATEGI KOMUNIKASI PEMASARAN TERPADU DESA WISATA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN (Studi Deskriptif Kualitatif Pada Desa Wisata Kelor, Sleman, Yogyakarta)

DEWI FATIKHATUZ ZAHRO , NIM. 08730019 (2012) STRATEGI KOMUNIKASI PEMASARAN TERPADU DESA WISATA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN (Studi Deskriptif Kualitatif Pada Desa Wisata Kelor, Sleman, Yogyakarta). Skripsi thesis, PERPUSTAKAAN UIN SUNAN KALIJAGA.

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Abstract

Kelor Tourism Village is one of the independent tourist village located in the district of Sleman. Among the self-contained tourist villages, tourist arrivals decreased Kelor. To deal with business competition with other tourist villages in need of a reliable strategy in the innovation and marketing. Integrated marketing communications strategy to be the best option for rural tourism Kelor to increase tourist visits. This is what makes the authors are interested to investigate how integrated marketing communications strategy endorsed by the manager of the tourist village Kelor increase tourist visits. This study, entitled "Integrated Marketing Communications Strategy of Tourist Arrivals Increase In" (Qualitative Descriptive Study On Tourism Village Kelor, Sleman, Yogyakarta). Background by the author's curiosity about how to increase tourist arrivals by using integrated marketing communications strategy, because the integrated marketing communication strategies play an important role in increasing tourist arrivals. The purpose of this study was to identify and determine the effects of integrated marketing communications strategy implemented by managers of the tourist village Kelor increase tourist visits. The study was conducted using qualitative descriptive research method with a descriptive outline the primary data from interviews and secondary data search of the observation and documentation to better understand the phenomena that occur in a thorough and deep understanding of integrated marketing communications strategies on rural tourism in increasing traffic Kelor tourists. The results showed that the overall tourist village Kelor using elements of integrated marketing communications. Although the implementation of integrated marketing communications elements of the overall optimum has not been implemented due to various limitations, but the elements of integrated marketing communications is to support each other and cooperate with each other because everything is interrelated and inseparable. In general, services and facilities available at the tourist village Kelor qualified enough to satisfy the tourists in the main capital, so that the optimization of the packaging of integrated marketing communications strategy to increase tourist arrivals.

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