THE INFLUENCE OF MARKETING MIX OF SERVICE TO THE CUSTOMERS’ DECISION IN USING HASANAH CARD (BNI SYARIAH CREDIT CARD) AN UNDERGRADUATE THESIS SUBMITTED TO THE FACULTY OF SHARIA AND LAW IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE BACHELOR DEGREE IN ISLAMIC FINANCE

RAPI BESTARI , NIM. 09390018 (2014) THE INFLUENCE OF MARKETING MIX OF SERVICE TO THE CUSTOMERS’ DECISION IN USING HASANAH CARD (BNI SYARIAH CREDIT CARD) AN UNDERGRADUATE THESIS SUBMITTED TO THE FACULTY OF SHARIA AND LAW IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE BACHELOR DEGREE IN ISLAMIC FINANCE. Skripsi thesis, UIN SUNAN KALIJAGA.

[img]
Preview
Text ( THE INFLUENCE OF MARKETING MIX OF SERVICE TO THE CUSTOMERS’ DECISION IN USING HASANAH CARD (BNI SYARIAH CREDIT CARD) AN UNDERGRADUATE THESIS SUBMITTED TO THE FACULTY OF SHARIA AND LAW IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE BACHELOR DEGREE IN I)
BAB I, V, DAFTAR PUSTAKA.pdf

Download (2MB) | Preview
[img] Text ( THE INFLUENCE OF MARKETING MIX OF SERVICE TO THE CUSTOMERS’ DECISION IN USING HASANAH CARD (BNI SYARIAH CREDIT CARD) AN UNDERGRADUATE THESIS SUBMITTED TO THE FACULTY OF SHARIA AND LAW IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE BACHELOR DEGREE IN I)
BAB II, III, IV.pdf
Restricted to Repository staff only

Download (5MB)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Restricted to Repository staff only

Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Restricted to Repository staff only

Download (0B)

Abstract

Technological advancements play an important role in almost every aspect of human life, including the banking industry. Credit card is an example of technological advancements utilization in the banking industry. Enthusiasm about credit card in Indonesia is quite good. As of February 2012, the number of credit card circulation from 19 conventional banks and 1 sharia bank in Indonesia is 14.5 million cards. The aim of this research is to examine the influence of product, promotion, service, price, process, and sharia aspect to the customers’ decision in using Hasanah Card. This is a quantitative research which uses primary and secondary data. The primary data had been obtained from respondents’ answers through the questionnaire form and the secondary data had been obtained from study literature. This research uses Multiple Linier Regression in SPSS as an analytical tool to analyze the questionnaire result. The respondents of this research are Hasanah Card holders who live in Jakarta. This research has 72 respondents as samples that had been obtained by using simple random sampling technique. The result of this research is that product, promotion, service, price, process, and sharia aspect have a significant influence to the customers’ decision in using Hasanah Card simultaneously. Meanwhile the partial test result shows that price and process positively influences the customers’ decision in using Hasanah Card. On the other side, promotion, product, service, and sharia aspect do not.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing : Dr. Ibnu Qizam, S.E, M. Si, Akt.
Uncontrolled Keywords: Keywords: Hasanah Card, Sharia Credit Card, Product, Promotion, Service, Price, Process, Sharia Aspect, Customers’ Decision
Subjects: Keuangan Islam
Divisions: Fakultas Syariah dan Hukum > Keuangan Islam (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 27 Mar 2014 13:38
Last Modified: 27 Mar 2014 13:38
URI: http://digilib.uin-suka.ac.id/id/eprint/11430

Share this knowledge with your friends :

Actions (login required)

View Item View Item
Chat Kak Imum