NASIONALISME DALAM TAGLINE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA WARUNG KOPI BLANDONGAN YOGYAKARTA VERSI SELAMATKAN ANAK BANGSA DARI BAHAYA KEKURANGAN KOPI)

ERWAN EKA PRAJA , NIM. 09730015 (2014) NASIONALISME DALAM TAGLINE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA WARUNG KOPI BLANDONGAN YOGYAKARTA VERSI SELAMATKAN ANAK BANGSA DARI BAHAYA KEKURANGAN KOPI). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Usage of creative words as a main advetorial symptom, this idea would be a signyficant reference to communicating a market share segmentation; marketing messaging include. Though the advertising is visual but every each words are meaningful! and also could be a strong weapon in advertorial. For example is Blandongan Coffee Shop. They had a strong nationalism message in their tagline. But recently,the owner of Blandogan coffee shop seem getting ignorance and rather disobey off the spirit of their own tag/in e. Therefor the existing nationalism that it couldnt be reached as well. The tagline at their billboard is "Selamatkan Anak Bangs a Dari Bahaya Kekurangan Kopi ". That 's a very uniqe and contructive tagline. Also insteresting. If we use semiotik theory from Ferdinand De Saussure, we could knew the meaning of that tagline. From that theory we could knew that tagline had a touch of a great natioalism. Not just for the owner of Blandongan coffee shop but also nationalism for the buyer and specially for the consumer. This research found there is an intersting relation and strong 'red line ' between the product, the owner and their staff n the buyer.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing : Fatma Dian Pratiwi,S.Sos.,M.Si
Uncontrolled Keywords: Keywords : nationalism, tagline,semiotik,Blandongan, coffee shop.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 04 Apr 2014 14:11
Last Modified: 08 Jan 2016 09:25
URI: http://digilib.uin-suka.ac.id/id/eprint/11679

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