NILAI HUMANIS DALAM IKLAN (ANALISIS SEMIOTIKA DALAM IKLAN PT. UNILEVER VERSI “MENGAPA MELAHIRKAN ANAK KE DUNIA INI?”)

ADI SUPRIYANTO , NIM. 10730087 (2014) NILAI HUMANIS DALAM IKLAN (ANALISIS SEMIOTIKA DALAM IKLAN PT. UNILEVER VERSI “MENGAPA MELAHIRKAN ANAK KE DUNIA INI?”). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

PT. Unilever in November 2013, have released the advertising with title “why childrens born in this world”. The advertisement characters from many countries, tell to audiences the happiness or sadness growing up their children. It’s also give video visualization with 4 minutes duration, about chance their childrens in happiness for future lifes. Because there are many globally problems causes by cleans water and anvironmental crysis. This qualitative research use analysis methods with semiotics methods from Roman Jacobson. Jacob’s theory explain six difference language functions. The sender sent a message to a receiver. To make be operative, messages requires context to refers to communication. So it can be understood by a receiver, and then appears a code as expression of language, and finally there is a reciprocal response contact, so the message is communicative. That are factors built kinds of verbal communication. The method collecting data are observation and documentation. Based on this study, researcher find humanistic value in PT. Unilever advertisement, the feel worries cames up from both of parents. And so, their parents thinks how to make good act in their childrens in the future lifes.

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