EFEKTIVITAS SIGN SYSTEM SEBAGAI MEDIA KOMUNIKASI VISUAL (SURVEY PADA PENGUNJUNG TAMAN PINTAR YOGYAKARTA)

CHACHA DWI ARMADANIA , NIM. 09730053 (2014) EFEKTIVITAS SIGN SYSTEM SEBAGAI MEDIA KOMUNIKASI VISUAL (SURVEY PADA PENGUNJUNG TAMAN PINTAR YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Taman Pintar is one of Yogyakarta’s travel destination for tourist to spend their time with their family. As with other tourism places, the visitors in Taman Pintar always need a mean to gain information about that place. One of the tools used by Taman Pintar to communicate with the visitors is a set of sign system. Sign system basically consist of identification, direction, regulation, and orientation sign system. In order to measure the effectiveness Taman Pintar’s sign system, the researcher used a method called DRM (Direct Rating Method). DRM incorporates several aspects, which are attention, comprehension, cognitive effect, affective effect, and behavioral effect. The research was held on 24th of December 2013 using a questionnaire with total respondents 100 people. The researcher calculate the mean of each aspect, which would be converted into Direct Rating and entered into Direct Rating Method table in order to find out the effectiveness of the sign system. Taman Pintar’s sign system considered into Good category for effectiveness as communication media, as it has 63.5408 score in Direct Rating Method table.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing : Drs. H. Bono Setyo, M.Si
Uncontrolled Keywords: Keywords : Sign system, Visual communication, Taman Pintar.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 04 Apr 2014 15:20
Last Modified: 07 Jan 2016 14:31
URI: http://digilib.uin-suka.ac.id/id/eprint/11703

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