HUBUNGAN MENONTON IKLAN LAYANAN MASYARAKAT VERSI “ CINTA TANAH AIR HARUS BAYAR PAJAK” DI TELEVISI TERHADAP MINAT MASYARAKAT MEMBAYAR PAJAK (SURVEY DI DUKUH KARANGGAYAM, KEL CATURTUNGGAL, KEC DEPOK, KAB SLEMAN YOGYAKARTA)

ETIH NURHOTIMAH, NIM 07730038 (2014) HUBUNGAN MENONTON IKLAN LAYANAN MASYARAKAT VERSI “ CINTA TANAH AIR HARUS BAYAR PAJAK” DI TELEVISI TERHADAP MINAT MASYARAKAT MEMBAYAR PAJAK (SURVEY DI DUKUH KARANGGAYAM, KEL CATURTUNGGAL, KEC DEPOK, KAB SLEMAN YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

The Relation of Watching Advertisement of Social Service via "Cinta Tanah Air Harus Bayar Pajak" on television to Social Interest in Paying Taxes (based on surveying on Hamlet Residents of Karanggayam, Caturtunggal, Depok, Sleman, Yogyakarta) Department of Social Communication Sciences Of Humanities of State Islamic University of Sunan Kalijaga of Yogyakarta, 2014. This research is a quantitative research by survey method. The sample of this study is taken from hamlet residents of Karanggayam Caturtunggal, Depok, Sleman, Yogyakarta. While the variables of the research are consist of independent variable (X); the relation of watching advertisement of taxvia “Cinta Tanah Air Harus Bayar Pajak”, and dependent variable (Y); thesocial interest in paying taxes. All this time, the General Directorate ofTaxation experienced a decline in confidence level from taxpayerscaused by theactsof corruption of unscrupuloustax officialsrevealed by theorganization ofCorruption Eradication Commission (KPK). Social Service Advertisement of tax via "Cinta Tanah Air Harus bayar Pajak " on television is expected to sensitize taxpayers to meet their financial obligations. So the state incomes from the taxes sector are met as in expected budgeted in Rancangan Anggaran Pembelanjaan Negara (RAPBN). As results of this research, the advertisement tax applied via "Cinta Tanah Air Harus Bayar Pajak " on television is 0.772 to the public interest in paying taxes. Sig value is 0.000 <0.05. Finally, it can be concluded that there is relation between the advertisement tax applied “Cinta Tanah Air Harus Bayar Pajak” on television and the society in paying taxes. With the variable score of the interest of paying tax in the amount of 0,852, it may be concluded that the presence of a positive response from people in Karanggayam, Caturtunggal, Depok, Sleman to the decision of doing so.

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