REPRESENTASI SOSIAL EKONOMI DALAM IKLAN TELEVISI (ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP IKLAN KARTU PERDANA AXIS VERSI KEMBALIAN RP. 500)

DWI FAJAR KUSASI, NIM. 08730103 (2013) REPRESENTASI SOSIAL EKONOMI DALAM IKLAN TELEVISI (ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP IKLAN KARTU PERDANA AXIS VERSI KEMBALIAN RP. 500). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

People view television now become part of the main requirements, to get information about the products that are advertised on television. Television is a medium that is easily understood by the public, because advertising provides creative ideas and unique. To many people judge instead of the code, but on the ad. One of these prime card commercial Axis version returns this Rp.500 provide information to the public to not accept candy as a substitute for Rp 500. This research uses semiotic analysis of Roland Barthes, to interpret from the ad. Correlations in the prime card commercial return Rp 500 Axis version, have signs and symbols in the ad. to interpret, research is done in two steps mark used by Barthes, the visible signs and signs that are not visible. Anyway, Barthes uses two steps to interpret signs, this sign is certainly research focuses on the social economy of the Axis prime card commercial version Rp.500 change. Many elements of the social economy in the prime card commercial version of the Axis, especially on the return Rp 500 Rp 500 reimbursement with a candy. A candy not as a medium of exchange, but rather sabagai snacks favored by small children. Axis prime card commercial version Rp.500 change, inform the consumer to not accept candy as a change in the transaction, because the money can’t be replaced by Rp 500 a candy that cost Rp 500.

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