SIKAP KHALAYAK DALAM MENONTON IKLAN POP-UP DI SITUS YOUTUBE (SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA)

EVANIA MEGA MAHARDIKA, NIM. 10730051 (2014) SIKAP KHALAYAK DALAM MENONTON IKLAN POP-UP DI SITUS YOUTUBE (SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

Pop-up ads on youtube site is new media in advertising which increasing the amount of current ads. However, the pop-up ads on youtube site received negative response attitude from youtube users. The negative response attitude of youtube users become a phenomenon that was interest for researchers to identify public attitudes who are watching pop-up ads on youtube site. The research was conducted on May 6 and May 8, 2014 , by conducting a survey involving 55 respondents from members of Jemaah Cinema Mahasiswa ( JCM ) State Islamic University Sunan Kalijaga Yogyakarta community. Results of this study concluded the acquisition final results of the average score from components of the attitude that is equal to 2,50 which is quite negative category , where it can be interpreted that there is a tendency of negative attitudes in the audience who are watching pop-up ads on youtube site .

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