INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN JUMLAH PENGUNJUNG CANDI PRAMBANAN (STUDI DESKRIPTIF KUALITATIF DI PT.TAMAN WISATA CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO)

NIDYA TIYA VITRI , NIM. 10730010 (2014) INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN JUMLAH PENGUNJUNG CANDI PRAMBANAN (STUDI DESKRIPTIF KUALITATIF DI PT.TAMAN WISATA CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

“Daerah Istimewa Yogyakarta” is an area which has appeal on the various society cultures with the friendliness. Moreover, Daerah Istimewa Yogyakarta has many tour products is promoted such as history tour, cultural, mountain, beach, heritage, and unique foods. Hence “Daerah Istimewa Yogyakarta” is called with the tourism and culture city. However, the cultural tour on “Daerah Istimewa Yogyakarta” one of them is Prambanan temple has no increase on the tourist significant each years although at the area which has branding as culture city and tourism. Whereas cultural tour is once asset long-term which has a good chance to nation improvement. Tour management should be improvement to ne blend into the change in time. Asset tourism is managed to has worth so it can be used wisely. Management is not only attract tourists but also it for keeping a worth of the good society and culture. Therefor, writer is planning a research about “Integrated Marketing Communication to increasement prambanan temple’s tourist” ( Study descriptive, quantitative to the Borobudur, Prambanan dan Ratu Boko temple company ). Background of the research taking Integrated Marketing Communication as object for the research, because integrated marketing communication has important role to increasing visitor quantity of prambanan temple. The research has intend to knowing how is far of implementation integrated marketing communication on the tourism development. The method used is qualitative description with the collection of data from the interview, observasion and documentacy. The result of the research, showing that using mixture element marketing which integrated to be able increase visitor quantity of prambanan temple.

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