BAURAN KOMUNIKASI PEMASARAN DALAM MENGEMBANGKAN PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF PADA DIVISI MARKETING PT. SALIMAS SEJAHTERA DI JOGJATRONIK MALL TAHUN 2011-2013)

RENDHY KUSUMA WARDHANI , NIM. 10730024 (2014) BAURAN KOMUNIKASI PEMASARAN DALAM MENGEMBANGKAN PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF PADA DIVISI MARKETING PT. SALIMAS SEJAHTERA DI JOGJATRONIK MALL TAHUN 2011-2013). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

At this time in Yogyakarta the development industry has been growing rapidly. Especially, Jogjatronik Mall at a shopping in there, there is development ofquality and quantity. It develops a process of rapidand competitive. The building was released on April 25th, 2005. It located at Jalan Brigjend Katamso no. 75-77. The building measuring 5000 square meters with a building area of 12.000 meters. It was divided into 1 basement which contain of 4 floors. About 8 years Jogjatronik Mall has increased the development. It seen from the development of company with increase market competitive. PT. SALIMAS SEJAHTERA as the organizer understands marketing communications mix ofknowledge. Such as the company big companies which are doing aboutin the marketing management. The development by using the marketing communications mix shown in the tag line "Jogjatronik pusat IT-nya Jogja". It is a step promotion to introduce Jogjatronik Mall was engaged in electronic and IT products. The aims of this research is to determine the marketing communications mix in the developing of company. This research uses descriptive qualitative method. The data obtained by interview, observation, and documentation. Triangulation method uses data collection techniques, data sources and data validity theory. The conclution shows that Jogjatronik Mall has done the marketing communications mix in theory and this research use belch and belch theory it is about advertisment, sales promotion, personal selling, internet, publications, and direct marketing.

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