MANAJEMEN HUMAS DALAM UPAYA PERBAIKAN LAYANAN PUBLIK (STUDI DESKRIPTIF KUALITATIF DI BAGIAN TEKNOLOGI INFORMASI DAN HUMAS PEMKAB KULON PROGO PERIODE BULAN JANUARI - MARET 2014)

TIYA OKTAVIANA , NIM. 10730101 (2014) MANAJEMEN HUMAS DALAM UPAYA PERBAIKAN LAYANAN PUBLIK (STUDI DESKRIPTIF KUALITATIF DI BAGIAN TEKNOLOGI INFORMASI DAN HUMAS PEMKAB KULON PROGO PERIODE BULAN JANUARI - MARET 2014). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

Public service is an activity which concerns on completing the basic needed of the citizen and the inhabitant. This focuses on providing various goods, services, and/or administration service conducted by a bureaucracy to serve publics. One of the public service‘s tasks is to build a sphere for the citizens to criticize the government policy as complaint. Then, the government can figure out their obstacles to solve. In this occasion, government regency of Kulon Progo has created it named ‗Layanan Aduan‘ which is conducted by public relation of government regency of Kulon Progo (Humas Pemkab Kulon Progo). During a process to serve the citizens, public relation faces some problems such as the limited human sources, the mechanism of complaint procedure, and the ambivalence of cohesiveness. Consequently, these aspects haunt them to respond and to follow up public‘s complaint, and then, the public‘s participation begins to decrease. Relating to this paper, this research entitled ―Manajemen Humas Dalam Upaya Perbaikan Layanan Publik (Studi Deskriptif Kualitatif di Bagian Teknology Informasi dan Humas Pemkab Kulon Progo Pada Periode Januari – Maret 2014)”. This research applies public relation management theory by Cutlip, Center, and Broom. Besides, this employs the triangle of public service by Albrecht and Zemke. As a result, this analysis concludes that there are two reparations which should be applied by public relation management to empower the system. They are the internal communication and the organization‘s external.

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