JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK)

HUSNI MUBAROK , NIM. 07730072 (2014) JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

Preview	Text (JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK)) 07730072_bab-i_iv-atau-v_daftar-pustaka(1).pdf Download (1MB) | Preview
	Text (JEJARING SOSIAL SEBAGAI MEDIA KOMUNIKASI PEMASARAN (STUDI DESKRIPTIF PADA AKUN TWITTER @KALIMILK)) 07730072_bab-ii_sampai_sebelum-bab-terakhir(1).pdf Restricted to Registered users only Download (1MB)

Abstract

Nowadays, the developments of the internet users in Indonesia, especially twitter, quite growth rapidly and it also affects the pattern of communication in the world of marketing communications. Twitter users in Indonesia get the ranks third in the world. This phenomenal makes the communicator (actor) of marketing communications flocked and switch to use twitter as the social media in their marketing communications activity. This is a new concept that Marketing communication does for take the advantage from the new media channels and to reach consumers more, so this is what Kalimilk used through social media twitter. The milk shop with brand "Kalimilk" allready opened since 2010 this brand become a famous brand in Yogyakarta and every night is always full with consumer. Even two years after the twitter of Kalimilk appears, the numbers of the followers Kalimilk were able to beat the other famous brands such as netsle which in 2012 just have 9.000 followers. In this research, the researcher used qualitative methods of study case to get the main point from the research, so this research has a clear purpose, rational and get the maximum results. This research aims to describe the activity of marketing communications in social media through @Kalimilk twitter account. The selection of account @Kalimilk is based on the phenomenal account Twitter Kalimilk that giving effect for brand Kalimilk, in order to promote the pure milk which increase in annually. These phenomenal also giving effects in increase the amount of the followers in account @Kalimilk, and it’s proven that follower @Kalimilk exceeding the other twitter account such as Netsle, and Indofood. Kalimilk Twitter account also becomes trending topic in social networking media especially twitter. The research on marketing communication activities account @Kalimilk findings that characteristics of messages and content of message which carried by @Kalimilk twitter account is able to give a positive image and brand positioning of Kalimilk. Kalimilk Account activity capable to create a communication interaction between the brand with the followers.

Share this knowledge with your friends :

Actions (login required)

View Item