SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN KEYWORD UNTUK PEMASANGAN IKLAN PADA GOOGLE ADWORDS MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS

INDRA FIRMANSYAH , NIM. 10650034 (2014) SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN KEYWORD UNTUK PEMASANGAN IKLAN PADA GOOGLE ADWORDS MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

Based on ZenithOptimedia data, the growth of advertisement bussines is increasing in the world. Internet has become a media witch has a very big contribution in the growth of a global advertisement shopping. The most interesting online advertising program is Google AdWords. Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. The advertiser must consider the historical statistics of a keyword before using it to advertise their clickable ads in Google AdWords. The historical statistics is average monthly searches of keyword, competition among the advertisers, and suggested bid from Google AdWords. Google prepares a tool called Keyword Planner that can be used to analyze a keyword. It will give a keyword statistics and also a lot of keyword ideas according to it’s relevance. The advertiser has to choose 10 – 20 keyword which have base historical statistics among the keyword ideas, so it will lose a lot of time and complicate them. One way that can help the advertiser in choosing the keywords is by using decision support system which use Analytical Hierarchy Process (AHP) method. Analytical Hierarchy Process is a comprehensive and structurized decision taken method. Analytical Hierarchy Process also spreadly used in multikriteria problem solving. There are four base criteria which used in this method. There are keyword specification, average monthly searches, competition among the advertisers, and suggested bid from Google AdWords. The result of this research shows that this decision support system is able in giving a keyword rank based on the calculation result of keyword quality witvh is suitable with Analytical Hierarchy Process method. The testing of alpha and beta system shows that this system successfully built as expected.

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