MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK ADVERTISEMENTS

KINKIN MUSLIMAH, NIM. 09150004 (2015) MULTIMODAL IN BABY SKIN OF MAYBELLINENEW YORK ADVERTISEMENTS. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Among many kinds of mass media, the internet is one of a popular forms of mass media that has become an effective way for the company to persuade the consumers to buy the products. Multimodal discourse analysis provides the tools and techniques to analyze texts which employ more than one mode of discourse. This research analyzes multimodal texts consisting of both verbal texts and visual images i.e. in the forms of print advertisements. This study aims to describe and to analyze multimodal texts particularly in texts consisting of both verbal texts and visual images in Baby Skin of Maybelline New York advertisements that found in website www.maybelline.com. To analyze the data, this research uses the descriptive-qualitative method. The writer reads the texts and the images in Baby Skin of Maybelline New York advertisements. Then, the writer classifies and analyzes the data based on the verbal and visual components by applying generic structure potential by Cheong and finally the writer analyzes the relationship between verbal texts and visual images using intersemiotic complementarity by Royce. Based on Cheong’s theory, those four advertisements have the generic structure potential in the form of visual and verbal components. The visual components of the advertisement include lead, displayand emblem. Whereas, in terms of verbal components, two advertisements have announcement, enhancer, emblem, tag, and call and visit information (Babe Skin UV Block and Baby Skin Instant Pink Transformer) while the two others have announcement, enhancer, emblem, and call and visit information (Baby Skin Pore Eraser and Baby Skin White). According to Royce’s theory of the intersemiotic complementarity, it can be seen that there is the sense of relations between the verbal text and visual images. Those sense of relations are repetition, collocationand meronymy which are found in every advertisements. Based on the whole analysis, it concludes that verbal texts and visual images interact each other to make meaning.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Pembimbing : Fuad Arif Fudiyartanto, S.Pd. M.Hum. M.Ed
Uncontrolled Keywords: Key words: multimodal, generic structure potential, intersemiotic complementarity, print advertisements
Subjects: Bahasa Inggris
Divisions: Fakultas Adab dan Ilmu Budaya > Sastra Inggris (S1)
Depositing User / Editor: Miftahul Ulum [IT Staff] ---- youtube : ulum virgo -------- Facebook : digilibuin
Date Deposited: 08 Apr 2015 01:04
Last Modified: 08 Apr 2015 01:04
URI: http://digilib.uin-suka.ac.id/id/eprint/15541

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