PERAN MEDIA SOSIAL DALAM MENJAGA LOYALITAS PELANGGAN (STUDI KUALITATIF TWITTER PENERBIT DIVA PRESS, YOGYAKARTA)

MOH. SANUSI, NIM. 08730101 (2015) PERAN MEDIA SOSIAL DALAM MENJAGA LOYALITAS PELANGGAN (STUDI KUALITATIF TWITTER PENERBIT DIVA PRESS, YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Twitter is one of the social media growing very rapidly. Thus plays an important role, not only for individuals, but also for institutions and companies. As a social media, Twitter has changed the people way to communicate. Diva Press Publisher, Yogyakarta, is one of the companies that use Twitter, as a social media, in promotional campaigns, marketing, and service for its customers, especially for this case is to maintain customer loyalty. Facilities and values offered by Twitter to build relationships and communication between companies and customers are expected to contribute more to the effort to maintain customer loyalty. Customer loyalty is an important pillar for any company. The Customer loyalty is the biggest asset of the company. Companies can not stand without customers, and will not be able to grow and prosper without a loyal customer. Diva Press Publisher is one of the companies, which are aware of the important role of Twitter, especially the way of Twitter instrumental in securing the loyalty of its customers. Therefore, it is important to the Twitter account of the Diva Press Publisher, @ divapress01, tries to maintain customer loyalty. In this case how the strategies and efforts by Twitters admin of the Diva Press run ways and unique strategies to get continually the loyalty of its customers.

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