PERSEPSI ATAS IKLAN BKKBN VERSI PERNIKAHAN DINI DI TELEVISI (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PELAKU PERNIKAHAN DINI DI FISHUM UIN SUNAN KALIJAGA)

DWI SATRIO, NIM. 10730018 (2015) PERSEPSI ATAS IKLAN BKKBN VERSI PERNIKAHAN DINI DI TELEVISI (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PELAKU PERNIKAHAN DINI DI FISHUM UIN SUNAN KALIJAGA). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

The number of marriage under from year to year has increased. Based on demographic and Health Survey Indonesia (SDKI) 2012, recorded at least number of marriage under age in big cities rose to 32% since 2008. The National population and family planning (BKKBN) expressed worry over times. The ideal age for marriage based on recommendations from the BKKBN is 21 years for women and 25 years for men. The great number of cases under the marriage prompted the BKKBN as institutions that care about the family plans to issue an advisory is a public service announcement about early marriage. Under 21-25 years of age is the age of transition from adolescence to adulthood moving, which in the age of the human psychological condition is still not perfectly ripe, sometimes still labile emotions as a result. In addition to that in the age of the person in general still attended college, so that the relative economic stability is not reach yet. Departing from the above cases, researchers find it curious and want to know the perceptions of students on an ad delivered by BKKBN in the television. Researchers conducted a study to find out these things. The research, entitled “PERSEPSI ATAS IKLAN BKKBN VERSI PERNIKAHAN DINI DI TELEVISI (Studi Deskriptif Kualitatif Pada Mahasiswa Pelaku Pernikahan Dini di FISHUM UIN Sunan Kalijaga)”. Informan a researcher use are those who marry early and knowing consciously subject advertising BKKBN early wedding and ever saw it. From the results of research conducted known that BKKBN ad has been able to establish Awareness, Attention, Interest and a good understanding of the message contained in the ad. However, note that the success of these advertising forms between consciousness, attention, interest and understanding, based on the analysis and discussion that have been done show that early marriage ad BKKBN has still not managed to produce a good impact on the informant. This is because its not embedded in their minds that haven't quite had the effect of a strong infiltration.

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