LANGUAGE FUNCTIONS OF TOYOTA ADVERTISEMENT HEADLINES

ISTINGANATUN ‘ALIYAH, NIM. 11150009 (2015) LANGUAGE FUNCTIONS OF TOYOTA ADVERTISEMENT HEADLINES. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

A headline is the most important element in a print advertisement. The headline brings particular messages that lead the target audiences to read the entire advertisement. It will be read first so that it should be attractive and persuasive. This research describes linguistic features and language functions of Toyota advertisement headlines. To describe the linguistic features of the headlines, the analysis uses grammar, lexical semantic and phonology, whereas to classify the function, Roman Jakobson‟s language function theory is applied. This research is descriptive qualitative. The data are taken from Toyota India website http:www.toyotabharat.com. This research finds that the headlines use grammatical features including three sentence types (declarative, interrogative, and imperative) and the use of certain tenses (simple present tense, present continuous tense, future tense, and present perfect tense) for expressing different language functions. Similarly, the lexical features including nouns, adjectives, verbs, adverbs, numerals, and figurative language (personification) express the different language functions too. The phonological features like special diction and musical devices (including consonance, assonance, rhyme) express poetic and phatic functions. This research also finds that to deliver particular messages, the headlines employ various combinations of language functions. The language functions are categorized into 6 categories. They are 5 data showing referential, conative, and emotive functions; 17 data showing referential, phatic, and conative functions; 2 data showing phatic, emotive, and conative functions; 43 data showing referential, conative, phatic, and emotive functions; 2 data showing referential, conative, poetic, and phatic functions; 28 data showing referential, conative, poetic, phatic, and emotive functions.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Jiah Fauziah, M.Hum.
Uncontrolled Keywords: Keywords : headlines, language functions, linguistic features, print advertisement.
Subjects: Bahasa Inggris
Divisions: Fakultas Adab dan Ilmu Budaya > Sastra Inggris (S1)
Depositing User / Editor: Miftahul Ulum [IT Staff] ---- youtube : ulum virgo -------- Facebook : digilibuin
Date Deposited: 29 Jul 2015 13:29
Last Modified: 29 Jul 2015 13:29
URI: http://digilib.uin-suka.ac.id/id/eprint/16512

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