EVENT ORGANIZER SEBAGAI STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT PENDENGAR RADIO UNISI YOGYAKARTA

TYAS PERMANA, NIM. 08730069 (2015) EVENT ORGANIZER SEBAGAI STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT PENDENGAR RADIO UNISI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (EVENT ORGANIZER SEBAGAI STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT PENDENGAR RADIO UNISI YOGYAKARTA) 08730069_bab-i_iv-atau-v_daftar-pustaka.pdf Download (1MB) | Preview
	Text (EVENT ORGANIZER SEBAGAI STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT PENDENGAR RADIO UNISI YOGYAKARTA) 08730069_bab-ii_sampai_sebelum-bab-terakhir.pdf Restricted to Registered users only Download (809kB)

Abstract

This research is to describe the rule of Event Organizer as marketing communications strategy. Event Organizer As Marketing Communications Strategy in Increasing Interest in Radio Listeners Unisi Yogyakarta. EO Unisi success in organizing various activities affectthe advertisement of the client through Unisi FM radio as well as increased interest Unisi FM radio listeners. This study aims to determine, Describe the marketing communication strategyin order to increase the interest of the listener through the event organizer Unisi Yogyakarta.Describe the process of increasing interest in the listener through the event organizer Unisi Yogyakarta. This research uses descriptive qualitative. The object of research is a program designed and run by the marketing department Unisi FM in implementing marketing communication through EO Unisi. Data were collected through documentation, observation and interviews. Data analysis techniques in a way to organize and sort the data into patterns,categories, and a description of the basic unit that can answer the research objectives. Once analyzed, a number of conclusions that marketing communications strategies to increase the interest of the listener through the event organizer. Event organizer organize activities off air in order to increase the interest of the listener as a form of marketing communication.Off air team is not only able to execute the event which has been prepared (subscription) from advertising agencies. Activities off the water which attracted many visitors in turn also increase Visitor's interest to follow the radio broadcast of the event held Unisi off water. Event organizer run by off air team, but Unisi FM not only running the services advertising. but also the promotion of sales through off-air events.

Share this knowledge with your friends :

Actions (login required)

View Item