AKTIVITAS MARKETING PUBLIC RELATIONS PADA COKELAT NDALEM (STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA)

TRI HARTANTO, NIM. 11730059 (2015) AKTIVITAS MARKETING PUBLIC RELATIONS PADA COKELAT NDALEM (STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study is entitled Marketing Public Relations Activity in Cokelat nDalem (Descriptive Qualitative Study in Presenting the Culture of Yogyakarta). This study is aimed to analyze the implementation of Marketing Public Relations activity done by Cokelat nDalem in presenting the culture of Yogyakarta. The approach that the researcher used in this study is descriptive qualitative. Interview, observation and documentation are techniques that are used to collect the data. The data are analyzed using Miles and Huberman model. Triangulation is used to validate the source and the data. The result of the data analysis shows that Cokelat nDalem presents the culture of Yogyakarta in the marketing public relations activity in seven ways. The activities are publications, events, sponsorship, news, public service activities, speeches and identity media. The local culture of Yogyakarta is always presented in each of the activity. It is not only the company and the product that is introduced by Cokelat nDalem, but also the culture of Yogyakarta.

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