BRAND ASSOCIATION KAMPUS INKLUSIF (STUDI DESKRIPTIF KUALITATIF TANGGAPAN ANGGOTA PERTUNI DAN DAC JOGJA PADA BRAND UIN SUNAN KALIJAGA YOGYAKARTA)

NOOR KHOLISH, NIM. 11730095 (2015) BRAND ASSOCIATION KAMPUS INKLUSIF (STUDI DESKRIPTIF KUALITATIF TANGGAPAN ANGGOTA PERTUNI DAN DAC JOGJA PADA BRAND UIN SUNAN KALIJAGA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

There is still a few college who call themself as inclusive colleges. In Indonesia, there are only two famous colleges who usually named as its inclusivity, they are UIN Sunan Kalijaga College, and Universitas Brawijaya Malang College. This research is made on purpose of acknowledging deeply about the brand association of an inclusive college according to the members of PERTUNI (Persatuan Tunanetra Indonesia) Yogyakarta dan DAC (Deaf Art Community) Yogyakarta on UIN Sunan Kalijaga Yogyakarta's Brand. Methods of research used in the making of this thesis is kind of description qualitatively research on purpose to make a description systematically, factually, accurately, about facts and the population's characteristics or certain things. While, the collection of data's techniques used is the qualified interview and some observations. The determination of subjects in this research uses two ways: First, purposive techniques as pointing towards people who have confirmed as people with a lot of informations on the objects of research (the founding fathers, the leaders, or some important characters inside group) and second, snowball techniques as the researchers interview with the people from the purposive techniques for some recommended people for the next worth interviewee and soon until the researcher have claimed that the data he needs is equal enough for his research.

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