PERSEPSI STYLE KERUDUNG MODEL IKLAN DALAM IKLAN TELEVISI ( STUDI DESKRIPTIF PADA SANTRIWATI CUSTOMER PRODUK WARDAH COSMETICS DI PONDOK PESANTREN WAHID HASYIM YOGYAKARTA)

NOVITATSANI FAJRIN, NIM. 11730108 (2015) PERSEPSI STYLE KERUDUNG MODEL IKLAN DALAM IKLAN TELEVISI ( STUDI DESKRIPTIF PADA SANTRIWATI CUSTOMER PRODUK WARDAH COSMETICS DI PONDOK PESANTREN WAHID HASYIM YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PERSEPSI STYLE KERUDUNG MODEL IKLAN DALAM IKLAN TELEVISI ( STUDI DESKRIPTIF PADA SANTRIWATI CUSTOMER PRODUK WARDAH COSMETICS DI PONDOK PESANTREN WAHID HASYIM YOGYAKARTA)) 11730108_bab-i_iv-atau-v_daftar-pustaka.pdf Download (4MB) | Preview
	Text (PERSEPSI STYLE KERUDUNG MODEL IKLAN DALAM IKLAN TELEVISI ( STUDI DESKRIPTIF PADA SANTRIWATI CUSTOMER PRODUK WARDAH COSMETICS DI PONDOK PESANTREN WAHID HASYIM YOGYAKARTA)) 11730108_bab-ii_sampai_sebelum-bab-terakhir.pdf Restricted to Registered users only Download (957kB)

Abstract

One of advertisement usefulness except to persuade is social usefulness. Social usefulness advertisement can modify somenone life style. Hijab trend is growth in Indonesia nowadays. This frends indude fashion and halal cosmetics. Wardah have a good image which become product who can inspirate muslimah woman. In this television advertisement that featured muslimah women who wear hijab, tho have their own attraction. Unfortunately, as muslimah inspiratory, they can’t inspire muslimah woman totally, like veil style that featured still not in accordance with Islamic shari’a. Therefore this research want to understand about Islamic student perception of veil style that featured in Wardah television advertisement student as Wardah product customer who have more knowledge about Islamic religion, they notice that veil style that featured in Wardah television advertisement is not in accordance. This research resultcan be concluded that Islamic student perception of veil style using model Wardah cosmetics that featured in television advertisement was interesting. The colours of veil that use in television advertisement was monotonous., but already accordance with the Islamic shari’a. Which not using veil colour that not flashy. Therefore that veil style can inspirite muslimah change mindset of woman muslimah that using veil is looks so old-fashioned and not fashionable become modern and fashionable. While from Islamic shari’a, Islamic student who have knowledge about using shari’a veil in islam. notice that veil style that featured in television advertisementis is not in accordance. Because veil style that featured not covered the chest and still showing form curves of the body and neck, and resembles a camel’s hump.

Share this knowledge with your friends :

Actions (login required)

View Item