IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT. UNILEVER INDONESIA TBK. (STUDI DESKRIPTIF KUALITATIF PROGRAM PEMBERDAYAAN PETANI KEDELAI HITAM DI KECAMATAN BAMBANGLIPURO KABUPATEN BANTUL DAERAH ISTIMEWA YOGYAKARTA)

ARIFATUL KHOIRIYAH, NIM. 08730100 (2015) IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT. UNILEVER INDONESIA TBK. (STUDI DESKRIPTIF KUALITATIF PROGRAM PEMBERDAYAAN PETANI KEDELAI HITAM DI KECAMATAN BAMBANGLIPURO KABUPATEN BANTUL DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study discusses the implementation neighbor CSR program of PT Unilever Indonesia Tbk in Bambanglipuro Bantul Yogyakarta. PT Unilever shows real step as proof of its commitment to CSR. One of the programs is a program of the black soybean farmers as suppliers of soybeans for soy sauce production Bango. This program has been implemented in some areas such as in Pundong Bambanglipuro. However, the implementation of which was conducted in districts Pundong currently stalled, and for Bambanglipuro still runs today. This study was conducted to look at the success of the Corporate Social Responsibility (CSR) PT Unilever Indonesia Tbk through Black Soybean Farmers Empowerment program in the Bambanglipuro. This research uses descriptive method with qualitative approach through unstructured interviews to the parties that have been determined. Results from this study are, first, the implementation of CSR PT Unilever Indonesia Tbk in Bantul Yogyakarta Bambanglipuro been successfully implemented through the assistance of Assistant Field. Second, CSR black soybean Farmers Development program provides market access for farmers, there is clarity about the sale of black soya so as to improve the standard of living and economy of the farmers in Bambanglipuro incorporated in P3KH. In addition, this CSR program has provided benefits for Unilever is for supply of black soybean as raw materials Bango soy sauce.

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