PENGARUH UNGGAHAN FOTO WISATA ALAM YOGYAKARTA PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU BERKUNJUNG ( Survey pada Mahasiswa Baru Angkatan 2015 Fakultas Ilmu Sosial dan Humaniora UIN Sunan Kalijaga yang Berasal dari Luar Yogyakarta)

AYU WINDANI, NIM. 11730114 (2015) PENGARUH UNGGAHAN FOTO WISATA ALAM YOGYAKARTA PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU BERKUNJUNG ( Survey pada Mahasiswa Baru Angkatan 2015 Fakultas Ilmu Sosial dan Humaniora UIN Sunan Kalijaga yang Berasal dari Luar Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Instagram is a social media used for photo sharing that allows user to upload a photo, take a photo, apply a digital filter and distribute them to various social media services . So many photos uploaded on Instagram photo as ever nature . Nature photos uploaded on Instagram to be a means of information and knowledge for people who see it . This research will examine the effect of uploaded nature photo in Instagram of conduct a visit. The focus of research is the natural tourism in Yogyakarta and the research use of 100 respondents who are new of collage students in 2015 the Faculty of Social Sciences and Humanities UIN Sunan Kalijaga that coming from outside of Yogyakarta. The research used a questionnaire that has been tested for validity and reliability, then distributed to the respondents. Furthermore, the data were analyzed using data analysis Simple Linear Regression. This process is aided by the software SPSS 16. The purpose of the analysis of these data to determine whether there is influence of Yogyakarta nature tourism photo uploads of conduct a visit and to know how big the influence. Results from this research indicate there are significant of Yogyakarta nature tourism photos upload in Instagram for the behavior of a visit as much as 25.1% and the rest influenced by other factors. Keyword: Instagram - Uploded natures photo – conduct to visit

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