IDRIS MUALIM, NIM. 11730030 (2016) STRATEGI PEMASARAN XIAOMI MELALUI FUNGSI KOMUNIKASI KELOMPOK DALAM MENINGKATKAN PROMOSI PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS MIFANS JOGJA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (STRATEGI PEMASARAN XIAOMI MELALUI FUNGSI KOMUNIKASI KELOMPOK DALAM MENINGKATKAN PROMOSI PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS MIFANS JOGJA))
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Text (STRATEGI PEMASARAN XIAOMI MELALUI FUNGSI KOMUNIKASI KELOMPOK DALAM MENINGKATKAN PROMOSI PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS MIFANS JOGJA))
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Abstract
Mifans Jogja Community has done Xiaomi marketing strategy through group communication function in order to increase sales promotion of Xiaomi. This study is related with some group communication functions, including : social relations, education, persuasion, problem solving, and therapeutic. Mifans Jogja community has cyberculture in their group communication. That makes it different from other group communication. Xiaomi utilizes the community to improve the sales promotion. This research discusses about Xiaomi marketing strategy through group communication function of Mifans Jogja community in order to increase sales promotion. This research uses qualitative descriptive study that aims to determine Xiaomi marketing strategy through group communication function of Mifans Jogja community in order to increase sales promotion. Data collection techniques use in this study are ; observation, interview, and documentation. The result of this research shows that Xiaomi marketing strategy through group communication function of Mifans community’s cyberculture, has positive impact. It successfully increases Xiaomi’s sales promotion, especially in Yogyakarta area.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Fajar Iqbal M. Si |
| Uncontrolled Keywords: | Marketing Strategy, Group Communication Function, Mifans Jogja |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Miftahul Ulum [IT Staff] |
| Date Deposited: | 19 Apr 2016 07:42 |
| Last Modified: | 19 Apr 2016 07:42 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/20143 |
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