PEMILIHAN DAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @FREEZYBROWNIEZZ)

DEWI RAHMAWATI, NIM. 11730043 (2016) PEMILIHAN DAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @FREEZYBROWNIEZZ). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The presence of smartphones facilitate the businessmen sell their goods online, not only via Web, but also through social networks such as Facebook, Twitter, and Instagram. This research is focused in Instagram as a social network that is being widely used by the public to do business online, especially in Indonesia. Freezy Browniezz is the one of online business that sells food products that have been running for about three years which use Instagram as a media of online marketing communications to help in promotion side. This study was to determine the factors Instagram media selection as a media campaign. The method used is descriptive qualitative method. The theory that will be used is a theory of online marketing communications and selection of media. In utilizing and selection of media Instagram as a media of online marketing communications, Freezy Browniezz-stages pass through several stages namely; determine the purpose of marketing communication through modern marketing communication model, the selection of media to recognize how the customer's brain. There is a linkages Instagram with online marketing communications that can be viewed through the four components in marketing.

Item Type: Thesis (Skripsi)
Additional Information: Drs. Siantari Rihartono, M.Si
Uncontrolled Keywords: marketing communications, selection of media, online business, online shop, social media, Instagram
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 19 Apr 2016 07:45
Last Modified: 19 Apr 2016 07:45
URI: http://digilib.uin-suka.ac.id/id/eprint/20145

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