TRI PUJI SETIAWATI, NIM. 11730088 (2016) EVALUASI KOMUNIKASI PERSUASIF PT. HEALTH WEALTH INTERNATIONAL (HWI) DALAM MENARIK ANGGOTA MELALUI ACARA SHARE THE OPPORTUNITY. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (EVALUASI KOMUNIKASI PERSUASIF PT. HEALTH WEALTH INTERNATIONAL (HWI) DALAM MENARIK ANGGOTA MELALUI ACARA SHARE THE OPPORTUNITY)
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Text (EVALUASI KOMUNIKASI PERSUASIF PT. HEALTH WEALTH INTERNATIONAL (HWI) DALAM MENARIK ANGGOTA MELALUI ACARA SHARE THE OPPORTUNITY)
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Abstract
This research aimed to get an overview of the evaluation of persuasive communication by PT. Health Wealth International (HWI) in attracting members through events Share The Opportunity (STO) seen from persuasive communication techniques PT. Health Wealth International, obstacles in the implementation of persuasive communication. This research is a descriptive qualitative approach. Subject of research is PT. Health Wealth International (HWI). Data collection techniques include observation, interviews and documentation. The analysis technique used in this research is a model analysis technique proposed by Milles and Huberman that consists of data reduction, data presentation, and conclusion. Technique authenticity of data used triangulation technique source. Based on research that have been done, showed that: 1) evaluation of persuasive communication used by PT. Health Wealth International (HWI) in attracting members through events Share The Opportunity (STO) is a technique associations, integration techniques, discipline techniques, techniques settings and techniques red herring. 2) obstacles that arise in the implementation of persuasive communication originating from the PT. Health Wealth International (HWI), participants STO, and the environment.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Dra. Marfuah Sri Sanityastuti, M.Si |
| Uncontrolled Keywords: | persuasive communication, PT. HWI, Member, Share The Opportunity (STO) |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Miftahul Ulum [IT Staff] |
| Date Deposited: | 19 Apr 2016 07:53 |
| Last Modified: | 19 Apr 2016 07:53 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/20150 |
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