STRATEGI KOMUNIKASI PEMBANGUNAN DALAM MEWUJUDKAN VISI MISI ORGANISASI (STUDI DESKRIPTIF KUALITATIF DALAM BIDANG KESEJAHTERAAN SOSIAL PEMERINTAH PADA KABUPATEN PURWAKARTA PERIODE 2013-2018 )

ZULFIYAH PRAMUDYANDARI, NIM. 12730073 (2016) STRATEGI KOMUNIKASI PEMBANGUNAN DALAM MEWUJUDKAN VISI MISI ORGANISASI (STUDI DESKRIPTIF KUALITATIF DALAM BIDANG KESEJAHTERAAN SOSIAL PEMERINTAH PADA KABUPATEN PURWAKARTA PERIODE 2013-2018 ). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Communication is a process that exists at the time of communicators convey a message to the communicant. Communication can be established anywhere and by anyone in the world, including by the Government to its people. Purwakarta District Government, is a communicator who seek to convey messages on the construction of 851 566 inhabitants. Message development purwakarta district government delivered in the form of a vision, which is "Purwakarta Berkarakter" with three points of mission. As a communicator, sending a message to so many people, it will takes an effort and also strategies for the vision and mission can be known by the public and also can be realized. It attracted the attention of researchers to find out how the government's communications strategy of development realize its vision and mission in Purwakarta regency. This study used qualitative methods to collect descriptive data in the form of words written or spoken by informants. Data collection methods that used in this study were interviews and field observations in District Secretariat of Purwakarta. The data analysis was conducted by decipher, interpret and draw conclusions in a systematic form of writing. The validity of the data in this research using triangulation of data analysis techniques, and the results of this research will describing the efforts (strategies) that government used to realizing the vision and mission of the District.

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