ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH BANK SYARIAH MANDIRI TERHADAP PENGGUNAAN EMONEY

IMAM ANENDRO, NIM. 12820003 (2016) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH BANK SYARIAH MANDIRI TERHADAP PENGGUNAAN EMONEY. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to know the factors that influencing the customers’ enthusiasm of Bank Syariah Mandiri at branch offices Yogyakarta to use e-money card. The object of this research is Bank Syariah Mandiri customers at branch offices in Yogyakarta. The used data in this research is a primary data, executed by using questioner and also using the method of purposive sampling. Sample in this research is Bank Syariah Mandiri customers which have not used the e-money yet amounting to 50 people. The used technique of the data analyses is double linear regression. The test hypotheses in this research use the t-statistic test to test the coefficient of partial regression, and also test F-statistic to test the influence simultaneously or together with level of significance of equal to 5%. In addition, it also uses classic assumption test covering multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The result of this research is showed that variable of perception of use amenity, benefit perception, price, feature of service and promotion simultaneously have an effect on to enthusiasm of use e-money. Variable of perception of use amenity partially have an effect on to use e-money. The ability from the fifth of the varibel to enthusiasm of use e-money in this research is 15%, while 85% explained by other dissimilar variable outside the variable in this research

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Muhammad Ghafur Wibowo., S.E.,M.Sc.
Uncontrolled Keywords: Perception of Use Amenity, Benefit Perception, Price, Feature of Service, Promotion and Enthusiasm of Use of E-Money Card,
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User / Editor: Miftahul Ulum [IT Staff] ---- youtube : ulum virgo -------- Facebook : digilibuin
Date Deposited: 01 Aug 2016 13:51
Last Modified: 01 Aug 2016 14:16
URI: http://digilib.uin-suka.ac.id/id/eprint/21222

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