BENTUK PERSONAL BRANDING MELALUI MEDIA SOSIAL (STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING SAPTUARI SUGIHARTO MELALUI AKUN TWITTER PRIBADI @SAPTUARI)

LAKSITA WIKAN NASTITI, NIM. 11730005 (2016) BENTUK PERSONAL BRANDING MELALUI MEDIA SOSIAL (STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING SAPTUARI SUGIHARTO MELALUI AKUN TWITTER PRIBADI @SAPTUARI). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study discusses how the personal branding of Saptuari Sugiharto through personal accounts @Saptuari. This research was done in the interest of the change in which not only good services that can be branding. The development of media and technology allows people to do branding on himself even not just corporate branding but also personal branding. This study aims to understand the personal branding trought the method used is a qualitative approach. Methods of data collection using in-depth interviews, and documentation. Method s of data analysis using data reduction, data presentation, and conclusion, for the validity of the method of data using data triangulation technique. Twitter was originally used as a medium of communication for dissemination needs for Saptuari Sugiharto. After the social needs are met and the more followers on Twitter. Twitter turned into a media role to establish personal branding. Formation Saptuari personal branding through eight stages are supported by the features of Twitter. establishment of Saptuari personal branding via Twitter emphasis on the business and social world that is being undertaken. In this study we able to see Saptuari attention to the consistency of content and image to be formed, an update on a regular basis @Saptuari account, prioritize style of writing and use of a word that shows character and characteristics Saptuari.

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