PROSES PERSEPSI KOMUNITAS TERHADAP TAMPILAN VISUAL SELEBRITI BERHIJAB SYAR’I DI TELEVISI (STUDI DESKRIPTIF KUALITATIF PADA ANGGOTA HIJABERS COMMUNITY YOGYAKARTA)

TAMI KURNIAWATI, NIM. 11730102 (2016) PROSES PERSEPSI KOMUNITAS TERHADAP TAMPILAN VISUAL SELEBRITI BERHIJAB SYAR’I DI TELEVISI (STUDI DESKRIPTIF KUALITATIF PADA ANGGOTA HIJABERS COMMUNITY YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aim of this study is to know how Hijabers Community Yogyakarta (HCY) perceptions which are become the largest hijab community in Indonesia towards visual performance from celebrity of their hijab that is usually found in the television’s programs. The method of this study is descriptive qualitative. It is used by using perception process theory. The researcher chooses Hijabers Community Yogyakarta (HCY) as the object of the study because this community being one of the largest muslimah community in Indonesia. Today, Hijab Fashion is being trend not only in the world, but also in Indonesia. Trend Fashion Hijab is also popular not only for women in the public societies but also for celebrities. There are many celebrities who transform to use hijab. It is usually found especially in the television, they start to use hijab. In that mentioned perception process, the visual performance of the celebrities in the television as stimuli will get attention to selection stage, and then it will be organize and interpreted by the member of HCY towards visual performance of the celebrities. The result of this study shows that the HCY community perceives celebrity’s performance on wearing hijab looks interesting, stylish, and fashionable, which is combined with colorful and also solid match with suitable style, although there is some hijab style which is not suitable with Islam’s law yet. So that, by using hijab for their performance, they can give inspiration and motivation for other muslimah who watch them, especially for the women who haven’t used hijab, are willing to wear it with pleasure.

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