TEKNIK KOMUNIKASI PERSUASIF DALAM MEMBANGUN MOTIVASI BELAJAR ANAK (STUDI DESKRIPTIF KUALITATIF PADA PENDAMPING ANAK ASUH DI RUMAH SINGGAH ANAK MANDIRI YOGYAKARTA)

MEINAR AJI RIYADI, NIM. 11730125 (2016) TEKNIK KOMUNIKASI PERSUASIF DALAM MEMBANGUN MOTIVASI BELAJAR ANAK (STUDI DESKRIPTIF KUALITATIF PADA PENDAMPING ANAK ASUH DI RUMAH SINGGAH ANAK MANDIRI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research discusses about persuasive communication in building children's learning motivation by mentor at Rumah Singgah Anak Mandiri Yogyakarta. This research focuses on mentor in persuading student. This research also uses qualitative descriptive methode, with data collection techniques such as interviews and documentation. Analyst data technique of this research such as reduction data, data model (data display), and verification conclusion. Theory of this research is persuasive communication, format and structure message of persuasive. Motivation theory, technique of persuasive such as fear appeal, emotional appeal, motivation appeal, reward appeal, and humoris appeal. Factor influence learning motivation such as, ideals, the ability of children, psychological conditions, and the environment. The result of this research, persuasive communication technique is used by mentor in mentoring children. Technique of mentor for persuasive of children is through fear appeal, appeal motivation, and emotional appeal. This technique always use in every process study. Message of this persuasive contain education, religion, morality, and culture. In this process, mentor used one side in format of message, because this format showing positif message and good for children. Factors in building children's learning motivation has been succeed for building children's learning motivation. Because this factors already exists in each children. Therefore in every process mentoring, mentor always give a motivation to children for keeping children’s learning motivation.

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