LANGKAH-LANGKAH CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMPENGARUHI PEMBENTUKAN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF DI PT INDUSTRI JAMU DAN FARMASI SIDO MUNCUL TBK PADA CSR OPERASI KATARAK DI YOGYAKARTA)

ANNA HANIFAH, NIM. 12730079 (2016) LANGKAH-LANGKAH CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMPENGARUHI PEMBENTUKAN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF DI PT INDUSTRI JAMU DAN FARMASI SIDO MUNCUL TBK PADA CSR OPERASI KATARAK DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The Growth of globalization and back to nature lifestyle makes herbal industry and the competitive world of herbal medicines is increasing. Nowadays, competition is not just a matter of company products and services, but rather the image and reputation also has an important role. Activities Corporate Social Responsibility (CSR) is considered able to maintain the image and reputation of the company. CSR is an activity that must be done by the company as a manifestation of mutual company to the public, even it has been regulated by the government under Constitution Section 74 Number 40 Year 2007. This research focuses to know the implementation of CSR to form the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk through CSR programs cataract surgery. This research use descriptive qualitative research methods. The data was collected using In depth interviews, observation and documentation. Data analysis methods that was use are Data Reduction, Data Display, and Conclusion drawing / verification. The results of this research on shows that implementation of CSR cataract surgery program that is run by PT Industri Jamu dan Farmasi Sido Muncul Tbk has gone through the right stages of formulating such a good CSR; engagement, assessment, identivication, plan of action, action and facilitation, and evaluation. All Stages done in collaboration with primary participation related to those activities include, PERDAMI branch Yogyakarta, Sleman regency and RSA UGM, because CSR is using Mixed pattern type. CSR cataract surgery that run also affect the image formation of PT Industri Jamu dan Farmasi Sido Muncul Tbk that described on the 6 dimensional imagery, including Dynemic, Cooperative, Business-wise, Character, Successful, Withdrawn.

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