PERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA KOMUNIKASI INTERPERSONAL LAYANAN OJEK ONLINE DAN OFFLINE (SURVEY PADA MAHASISWA UNIVERSITAS GADJAH MADA YOGYAKARTA)

OKI TITI SAPUTRI, NIM. 12730082 (2016) PERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA KOMUNIKASI INTERPERSONAL LAYANAN OJEK ONLINE DAN OFFLINE (SURVEY PADA MAHASISWA UNIVERSITAS GADJAH MADA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Ojek is a one kind of transportasion that uses a motorcycle as his instrument. Along with the increasing number of people in Indonesia, the growth of transport is also required. The rise of online Ojek prove their innovations made by transporters in improving their users, beside of that there is also Ojek offline that use usual way for marketing. Based on that background, the researchers aim to find out How Comparison of Customer Satisfaction in Interpersonal Communication Online Ojek and Offlline Ojek among students in Gadjah Mada University. The sample that used in this research were 100 respondents with the consideration that the sample was representative enough to represent the population. In this research, data was collecting by surveys. Primary data was obtained direcly from respondent with a measuring devices in the form of a questionnaire. The concept is a number of characteristics or common standards in object, and variables in this study is, level of customer satisfaction in interpersonal communication services online Ojek (X1), Level of consumer satisfaction on interpersonal communication offline Ojek (X2). The overall level of customer satisfaction on interpersonal communication online and offline Ojek there is a difference, Sig. count 0.000 0.05. And the significance value less than 0.05 is 0.000 for interpersonal communication. And Sig. count 0.002 0.05. And the significance value less than 0.05 is 0.002 for consumer satisfaction. Thus the hypothesis for this study is "no differences in levels of consumer satisfa

Item Type: Thesis (Skripsi)
Additional Information: Alip Kunandar, M. Si
Uncontrolled Keywords: Online and offline Ojek, interpersonal communication, customer satisfication
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Bambang Heru Nurwoto
Date Deposited: 14 Feb 2017 09:32
Last Modified: 14 Feb 2017 09:32
URI: http://digilib.uin-suka.ac.id/id/eprint/23990

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