PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN (Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta) SKRIPSI Oleh: TARI PUJI ASTUTI 12390080 PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH FAKULTAS EKONOMI

TARI PUJI ASTUTI, NIM. 12390080 (2016) PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN (Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta) SKRIPSI Oleh: TARI PUJI ASTUTI 12390080 PROGRAM STUDI MANAJEMEN KEUANGAN SYARIAH FAKULTAS EKONOMI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH LABELISASI HALAL, PRICE PERCEPTION, STORE ATMOSPHERE, DAN BRAND LIKING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN OLAHAN TANGAN (Studi Kasus Konsumen Warung Bakso di Kota Yogyakarta) SKRIPSI Oleh: TARI PUJI ASTUTI 12390080 PROGRAM STUDI MANAJEME) 12390080_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (1MB)

Abstract

This study aimed to examine the effect of halal labeling, price perception, store atmosphere and brand liking on purchasing decision of hand-processed food products (case study consumer meatball stall in the city of Yogyakarta). This study included field research category. This study uses quantitative data and uses the questionnaire as a data collection tool. The selection of the sample in this study are consumers meatball stall which halal sertified in the city of Yogyakarta with 120 respondents. The selection of the sample with the “purposive sampling” method. Analysis of the data in this study is using multiple linear regression analysis by SPSS 22 software to test the reseacrh data. The results showed that simultaneous (Test F) variable halal labeling, price perception, store atmosphere and brand liking influence on the decision amounted to 36.70%. Partially (Test t) indicates that the variable halal labeling dan store atmosphere have a significant positive effect on the decision meatball stall in the city of Yogyakarta. While the variable price perception and brand liking not significantly influence to the customer purchasing decisions.

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