RETHTNGKING MARKITING MADRASAH : MENIMBANG POLA DAN STRATEGI PEMASARAN JASA PENDIDIKAN MADRASAH = RETHTNGKING MADRASAH MARKETING RECONSIDERING THE PATTERNS AND STRATEGIES FOR MARKETING MADRASAH EDUCATIONAL SERVTCE

Machali, Imam (2015) RETHTNGKING MARKITING MADRASAH : MENIMBANG POLA DAN STRATEGI PEMASARAN JASA PENDIDIKAN MADRASAH = RETHTNGKING MADRASAH MARKETING RECONSIDERING THE PATTERNS AND STRATEGIES FOR MARKETING MADRASAH EDUCATIONAL SERVTCE. EDUKASI : JURNAT PENELITIAN PENDIDIKAN AGAMA DAN KEAGAMAAN, Vol.13 (No. 1). pp. 1-14. ISSN 1693-6418

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Abstract

[ENGLISH] Since the 1980's lslomic educationol institutions in lndonesio have been voried in types. At first mainstream lslamic educationol institutions included school, madrosoh ond lslomic schools but in the last two decades new model of varl"ont hove been coming out in the forms of lntegrated lslamic School (SlT), lslamic School with lnternational Perspective (SlBl), lnternotionol tslomic Schoot (lntis School), and others with numerous varionts ond offitiates. This becomes an interesting phenomenon ond ot the same time constitutes a chailenge ond cornpetitor for moinstreom lslamic institutions such as modrasahs. Ihrs article describes the development of vorionts and new trend of lslomic educotional institutions in lndonesio and offers strotegies and innovotion in the development of modrosah in the perspective of educotionol service morketing manogement through the strotegy of rethinking modrosoh mo rketing strategy. Key Words Madrasah, Marketing, Integrated Islamic School Abstrak Sejak tahun 1980-on lembogo pendidikon lslom di lndonesia mengalomi perkembongon voriosi. Pada mulanyo mainstream lembogo pendidikon lsLam adoloh sekolah, madrosoh don sekoloh lslom. Mako podo duo dekode terokhir ini Muncul vorion boru mcdel Pendidikon tslom berbentuk Sekoloh lsLom Terpadu (SlT), Sekolah tsLam Berwowason lnternosionol (SlBl), lnternationo! lslomic Schoot (lntis School), dan lain-lain dengan berbogoi varian don ofiliasinya. Hol ini menjadi fenomeno menorik dan sekaligus menjodi tantongon dan kompetitor bogi lembogo pendidikan lslam moinstreom seperti modrosah. Artikel ini mendeskripsikan perkembongon vorion dan trend baru lembogo pendidikon tslom di lndonesia don menoworkan strotegi don inovosi pengembongan modrosoh dalon; -perspektif manojemen pemosoron jaso pendidikan melolui strotegi rethingking morketing modrosoh. Kata Kunci: Madrasah. Marketing, Sekolah Islam Terpadu

Item Type: Article
Subjects: Pendidikan Islam (Pesantren)
Divisions: Artikel (Terbitan Luar UIN)
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 17 Feb 2017 13:59
Last Modified: 17 Feb 2017 13:59
URI: http://digilib.uin-suka.ac.id/id/eprint/24046

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