PENGARUH IMPLEMENTASI NILAI SYARIAH DAN KARAKTERISTIK SYARIAH MARKETING TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH MANDIRI KCP AMBARUKMO YOGYAKARTA

ABDUL AZIZ, NIM. 12820019 (2017) PENGARUH IMPLEMENTASI NILAI SYARIAH DAN KARAKTERISTIK SYARIAH MARKETING TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH MANDIRI KCP AMBARUKMO YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to determine the effect of the Islamic valui and the characteristics of sharia marketing to customer satisfaction at PT. Bank Syariah Mandiri Branch Ambarukmo Yogyakarta. Using variable Islamic value, theistic Independent, Ethical, Realistic, and Humanist. Variable Dependentya Satisfaction. This study was a quantitative-based reserach explanatory. Population is taken Syariah Mandiri Bank Branch Customer Ambarukmo Yogyakarta by aksidental sampling method. Conclusions in the study of the existing five independent variables, four variables have a significant effect in improving customer satisfaction. The fourth variable is Islamic Value, Etical, Realistic, and Humanist. While varaibel theistic in this study showed no theistic influences in shaping customer satisfaction Syariah Mandiri Bank Branch Ambarukmo Yogyakarta

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