MANAJEMEN PEMASARAN SECARA ONLINE DESA WISATA DI YOGYAKARTA (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN MEDIA SOSIAL UNTUK PROMOSI DESA WISATA GABUGAN / DEWIGA)

RATNA HENDRA ALFIANITA, NIM. 12730086 (2016) MANAJEMEN PEMASARAN SECARA ONLINE DESA WISATA DI YOGYAKARTA (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN MEDIA SOSIAL UNTUK PROMOSI DESA WISATA GABUGAN / DEWIGA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Sleman is a regency which has got a lot of tourism villages. One of them is Gabugan Tourism Village that is located in foot of Merapi volcano subdistrict of Turi. This tourism village is existed since 2004. As long as the journey, this tourism village has ever in a situation in which a vacuum exists as consequence of earthquake at 2006 and Merapi volcano’s eruption at 2010 in Yogyakarta. At that time, visit of tourists to Gabugan Tourism Village is getting down drastically so the popularity of Gabugan Tourism Village disappear. Therefore, the organizer designs and does marketing activities so that tourism village could be known more and the number of visit of tourists is mounting. The stage of these marketing activities is begun by doing a marketing management. The focus of this research is how the marketing management is done by the organizer of Gabugan Tourism Village with using social media as tool of the marketing. This research uses descriptive qualitative method. The main informant of this research is the organizer of Gabugan Tourism Village who be represented by secretary and some administrators of social media. The data was collected by in-depth interview, observation, and documentation. This research, the organizer of Gabugan Tourism Village had carried out marketing well via online. That activity brought the benefit to analyze marketing level for Gabugan Tourism Village. Some steps of marketing management carried out by yhe organizer start from analyze, planning, implemantation, and marketing control. It also could be benefecial to know the opportunities and threat of Gabugan Tourism Village. Marketing management could give good result by realizing the fact that tourism visitors increased after the organizer used media sosial which had not been analyzed before by using marketing management. Besides the rising number of the visitors, Gabugan Tourism Village also becomes popular among people.

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