IKA WAHYU SAFITRI, NIM. 13390006 (2017) PENGARUH FAKTOR MARKETING MIX (PRODUK, HARGA, SALURAN DISTRIBUSI, PROMOSI) DAN FAKTOR RELIGIUSITAS TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH (STUDI KASUS PADA BMT BINA IHSANUL FIKRI CABANG BUGISAN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH FAKTOR MARKETING MIX (PRODUK, HARGA, SALURAN DISTRIBUSI, PROMOSI) DAN FAKTOR RELIGIUSITAS TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH (STUDI KASUS PADA BMT BINA IHSANUL FIKRI CABANG BUGISAN))
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Text (PENGARUH FAKTOR MARKETING MIX (PRODUK, HARGA, SALURAN DISTRIBUSI, PROMOSI) DAN FAKTOR RELIGIUSITAS TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH (STUDI KASUS PADA BMT BINA IHSANUL FIKRI CABANG BUGISAN))
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Abstract
The purpose of study is to determine the effect of marketing mix (Product, Price, Place, Promotion) and religiosity against the decision to become customers of BMT BIF branch Bugisan. The sample in this study was 98 respondent costumers BMT BIF Bugisan. The data used are primary data with data collection techniques using a question. Data analysis techniques using with F test and T test. As for testing the instrument using validity test, reliability test and classical assumption test. The result show that: be based on the F test in a simultaneous Product (X1), Price (X2), Place (X3), Promotion (X4) and religiosity (X5) significantly influence the decision to become customers of BMT BIF branch Bugisan. Meanwhile, based on the T test calculation partially know that the Place (X3), Promotion (X4) and Religiosity (X5) which a significant effect on the decision to become customers, Meanwhile, the Product (X1) and Price (X2) not significant effect on the decision to become customers.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | JOKO SETYONO, SE., M.Si |
| Uncontrolled Keywords: | Marketing Mix, Religiosity, Decisions Becoming Costumer BMT. |
| Subjects: | Manajemen Keuangan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1) |
| Depositing User: | Miftahul Ulum [IT Staff] |
| Date Deposited: | 14 Jul 2017 07:47 |
| Last Modified: | 14 Jul 2017 07:47 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/26378 |
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