PENGARUH CONSUMER KNOWLEDGE, KREDIBILITAS, DAN PROMOSI TERHADAP MINAT KARYAWAN KANTOR WILAYAH KEMENTRIAN AGAMA DIY DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH

FATIHA MUTIA DINA, NIM. 13390033 (2017) PENGARUH CONSUMER KNOWLEDGE, KREDIBILITAS, DAN PROMOSI TERHADAP MINAT KARYAWAN KANTOR WILAYAH KEMENTRIAN AGAMA DIY DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to find out factors that influence the interest of employees in regional office of religious ministry of DIY in using syariah banking services. The kind of data used in this research is primary data with data gathering technique using questionnaire. Data analysis technique of this research uses Multiple Linear Regression with F test and T test. Meanwhile, for instrument testing, it uses validity test, reliability test, and classical assumption test. The research results show that: based on F test simultaneously Consumer Knowledge (XI), Credibility (X2), and Promotion (X3) significantly influence toward the interest of employees in regional office of religious ministry of DIY in using syariah banking services. Meanwhile, based on the T test, it is known that partially Consumer Knowledge (XI), Credibility (X2), and Promotion (X3) have a significant influence toward the interest of employees in the regional office of religious ministry of DIY in using the syariah banking services.

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