TERPAAN IKLAN TELEVISI DAN MINAT BELI KONSUMEN (STUDI KUANTITATIF PENGARUH TERPAAN IKLAN SPRITE “CAK LONTONG” TERHADAP MINAT BELI PELAJAR DUSUN KRAPYAK KULON SEWON BANTUL YOGYAKARTA)

ARDIKA SAPUTRA, NIM. 12730097 (2017) TERPAAN IKLAN TELEVISI DAN MINAT BELI KONSUMEN (STUDI KUANTITATIF PENGARUH TERPAAN IKLAN SPRITE “CAK LONTONG” TERHADAP MINAT BELI PELAJAR DUSUN KRAPYAK KULON SEWON BANTUL YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The power of television is able to demonstrate the use of the product, appeared enexpectedly, able to provide excitement, can use humor, effectively usingthe company’s sales force and trade, the bility of achieving the desired. Impact. Due to strength of the poduct thourgh television exposure advertising makes advertisers increasingly creative and innovative in designing an ad. The study will describe the influence of television exposure advertising Sprite Cak Lontong Version on consumer buying interest. Subjects in this study were student Krapyak Kulon, Panggungharjo, Sewon, Bantul, Yogyakarta. Theory is used as a measuring tool Duration, Frequence, and Knolwedge for the exposure advertising and hierarchy of effect as consumer buying interest stage. The method used was a survey by spreading the questioannaire as a measuring tool. Them the presentatition of the data in study of exposure advertising and buying interest collected and then presented in tabular form, the data is then carried grain normality test, linearity, product moment, correlation and simple linear regression. Result of this research: 1. There is a significant releationship between exposure advertising Sprite Cak Lontong version towards buying interest in the student Krapyak Kulon, Panggungharjo, Sewon, Bantul, Yogyakarta with coefficient value 0,445 and significant value 0,000 0,05. 2. Effect of Sprite Cak Lontong version exposure ad on buying interest in the student Krapyak Kulon, Panggungharjo, Sewon, Bantul, Yogyakarta has a strong correlation with the value 0,972 and is located in the interval Guldfrod table strength of the realitionship, between 0,75-0,95.

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