ANALISIS PENGARUH PROMOSI, DIFERENSIASI PRODUK, PERMODALAN DAN KUALITAS PEMBIAYAAN TERHADAP MARKET SHARE PERBANKAN SYARIAH DI INDONESIA TAHUN 2013-2016

ISMAIL WILDAN HAKIM, NIM. 13820080 (2017) ANALISIS PENGARUH PROMOSI, DIFERENSIASI PRODUK, PERMODALAN DAN KUALITAS PEMBIAYAAN TERHADAP MARKET SHARE PERBANKAN SYARIAH DI INDONESIA TAHUN 2013-2016. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Based on the blueprint for the development of national Islamic Banking from Bank of Indonesia, the target of Islamic Banking market share to be achieved in 2011 is 5%. However if viewed in terms of asset development, financing and the number of institutions was showing significant growth, but already a decade of Islamic Banking market share is still below 5% of the overall banking industry market share. Of course, this market share is too small when compared with the number of the Muslim population of Indonesia. This study aims to determine the factors that effected market share of Islamic Banking in Indonesia. The independent variable that use to measure the growth of market share each is promotion, differentiation of product, capital (CAR) and quality of financing (NPF). The reasearch was conducted on Islamic Banking in Indonesia, BUS and UUS using Statistic of Islamic Banking, Statistic of National Banking, Quartely Report data from Financial Service Authority (OJK) are quartely basic starting in 2013-2016. The method of analysis in this study is Simple Linear Regression Analysis. From the reasearch, the author concluded that the promotion does not affect the market share of Islamic banking in Indonesia. Variables of product differentiation and capital (CAR) have positive effect to market share of Islamic banking and variable of quality of financing (NPF) have negative effect to market share of Islamic banking in Indonesia.

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