HUBUNGAN ANTARA USABILITY WEBSITE PERPUSTAKAAN DAN LOYALITAS PEMUSTAKA DI PERPUSTAKAAN FAKULTAS TEKNIK UNIVERSITAS GADJAH MADA YOGYAKARTA

BUDHI SANTOSO, NIM. 1420011021 (2017) HUBUNGAN ANTARA USABILITY WEBSITE PERPUSTAKAAN DAN LOYALITAS PEMUSTAKA DI PERPUSTAKAAN FAKULTAS TEKNIK UNIVERSITAS GADJAH MADA YOGYAKARTA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to 1) To determine the usability level of UGM Faculty of Engineering Library website; 2) To know the loyalty of the visitors to make an online visit at UGM Faculty of Engineering Library's website; 3) To know the relationship between website usability with loyalty of user in Faculty of Engineering UGM Library. This research is a quantitative research. The population in this study is the user who visited the website of Faculty of Engineering UGM Library as much 1278 then taken sample of 296 people. Methods of data collection using questionnaires, nonparticipative observation, interviews and documentation. Measurement data in this study using Likert scale. Validity test using pearson's product moment formula and reliability test using alpha cronbach formula. Data analysis is divided into three stages: 1) Descriptive analysis using mean and grand mean, 2) Correlation test using pearson's product moment, and 3) Hypothesis test by comparing r table (0,133) and r count (0,557), obtained from table R at number 294 with error rate of 5%. The results showed that: 1) Usability Library Website Faculty of Engineering UGM entered in a high level because it obtained a grand mean of 3.87. 2) Loyalty of visitors to visit the website of UGM Faculty of Engineering Library, obtain grand mean 3.18. The value is in the range scale of 2.60 - 3.40 which indicates that the loyalty of visitors to visit online website of UGM Faculty of Engineering Library is in the medium level. 3) There is a positive and moderate relationship between the usability of UGM Faculty of Engineering Library's website and the loyalty of visitors to visit the Library website of Faculty of Engineering UGM, as proved by the positive r value of 0.557, it also shows that the relationship between the two variables is strong. From the results of the study there are several indicators that need to be improved, namely the indicators that get the score below the average. One of the interesting findings is that the user still uses other websites in searching the information on the library website of Faculty of Engineering UGM.

Item Type: Thesis (Masters)
Additional Information / Pembimbing: Dr. Anis Masruri, S.Ag., SIP., M.Si.
Uncontrolled Keywords: usability website, user loyality
Subjects: Ilmu Perpustakaan dan Informasi
Divisions: Pascasarjana > Thesis > Interdisciplinary Islamic Studies
Depositing User / Editor: H. Zaenal Arifin, S.Sos.I., S.IPI.
Date Deposited: 09 Oct 2017 07:41
Last Modified: 09 Oct 2017 07:41
URI: http://digilib.uin-suka.ac.id/id/eprint/27483

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