STRATEGI KOMUNIKASI PEMASARAN TERPADU CV. ACOR ADVERTISING YOGYAKARTA

M. ROSID RIDHO, NIM. 1073004 (2017) STRATEGI KOMUNIKASI PEMASARAN TERPADU CV. ACOR ADVERTISING YOGYAKARTA. Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

The advertising in Yogyakarta is currently growing rapidly. The number of advertising companies appears of its development. The increasing number of advertising companies is accompanied by increasingly intense business competition between advertising companies in getting costumers and maintaining their position in the market. A variety of marketing strategies are used by every company in competing with other companies. Every advertising company has the power to compete with other companies. The rigorous business competition of advertising companies, every company must show their strength in exploiting the opportunities, cannot be denied every competition there must be a threat from every company, because each company must have a weak side in facing of very tight business competition. The purpose of this research is to describe how the integrated marketing communication strategy CV. Acor Advertising in facing of business competition. The method to be used in this research is qualitative method. While the type of this research using descriptive research. Data source in this research is divided into two, those are primary data and secondary data where primary data obtained from depth interview to informant and secondary data obtained from company documentation. Key words : Strategy Marketing Communication, bussines competition.

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