STRATEGI KOMUNIKASI KEGIATAN ANJANGSANA (Studi Deskriptif Pada Keluarga Pelajar Dan Mahasiswa Indramayu [KAPMI] D.I. Yogyakarta dalam Mensosialisasikan Perguruan Tinggi)

Sholikhah, NIM. 11730132 (2017) STRATEGI KOMUNIKASI KEGIATAN ANJANGSANA (Studi Deskriptif Pada Keluarga Pelajar Dan Mahasiswa Indramayu [KAPMI] D.I. Yogyakarta dalam Mensosialisasikan Perguruan Tinggi). Skripsi thesis, UIN Sunan Kalijaga.

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	Text (STRATEGI KOMUNIKASI KEGIATAN ANJANGSANA (Studi Deskriptif Pada Keluarga Pelajar Dan Mahasiswa Indramayu [KAPMI] D.I. Yogyakarta dalam Mensosialisasikan Perguruan Tinggi)) 11730132_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB)

Abstract

Indonesian society has not evenly understood the importance of education. People in some regions of Indonesia still consider that continuing education to college is not important. As well as the condition of education in Indramayu whose people prefer to work than to continue their study to college. Many student who is graduate from senior high school prefer to work instead of continuing the education to a higher level. The economic factor is the first reason why they prefer to work. The ignorance of society in the importance of education makes the education is not developed. KAPMI is an Indramayu’s regional organization in Yogyakarta which perticipates in educational development of Indramayu area. To actualize their program, KAPMI has a work program called Anjangsana. The program isaiming to provide information and motivation about the importace of collage education. From the problems stated above this research aimed to know how communication strategy was apllied on Anjangsana’s Activities by the member of KAPMI. This research used descriptive qualitative as a method. The result of this research was the communication strategy usedon Anjangsana activities were using severalsteps, such as: choosing communicator, determining target, making message, choosing channel of communication media, and effect. Key word: Communication Strategy

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