AISAS MODEL DALAM KOMUNIKASI PEMASARAN (Studi Deskriptif Kualitatif Pada Pemilihan Transportasi Online GO-JEK Oleh Mahasiswa UIN Sunan Kalijaga Yogyakarta)

MITA KARUNIA, NIM: 13730002 (2017) AISAS MODEL DALAM KOMUNIKASI PEMASARAN (Studi Deskriptif Kualitatif Pada Pemilihan Transportasi Online GO-JEK Oleh Mahasiswa UIN Sunan Kalijaga Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

This study aims to determine the AISAS model in marketing communications by UIN Sunan Kalijaga students in selecting GOJEK as an online transportation in the new media era. The theory used is AISAS Model. This study found that students' attention in GOJEK is influenced by the position of GOJEK which is the pioneer of motorcycle taxis online. On the other hand the full features offered by Gojek also provide a special interested for students. After they are attention and interested in GOJEK then they start looking for GOJEK through the internet, so the internet becomes the number one search engine used by students to know GOJEK. Then GOJEK is used by students to meet their needs, and students use oral and written communication to share about GOJEK to others around them. Oral and written communication is what then produces Word of Mouth (WOM) which affects the increasing user GOJEK. Keywords: AISAS Model, Marketing Communication, Transportation Online, GOJEK, WOM, Student UIN Sunan Kalijaga

Item Type: Thesis (Skripsi)
Additional Information: Drs. Marfuah Sri Sanityastuti, M.Si
Uncontrolled Keywords: AISAS Model, Marketing Communication, Transportation Online, GOJEK, WOM, Student UIN Sunan Kalijaga
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 28 Nov 2017 10:16
Last Modified: 28 Nov 2017 10:16
URI: http://digilib.uin-suka.ac.id/id/eprint/28530

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