STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN (Studi Deskriptif Kualitatif Akivitas Promosi Pada Akun Instagram @kedai_digital)

PUJI RISMAYANTI, NIM. 13730036 (2017) STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN (Studi Deskriptif Kualitatif Akivitas Promosi Pada Akun Instagram @kedai_digital). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

The more competitive the company competition in the field of merchandise also trigger the competition in offering its products to increase sales through social media, especially Instagram. Kedai Digital is a merchandise company that uses Marketing Communication Strategy through Promotion activity on Instagram account. This research uses qualitative method. The purpose of this study to find out how marketing communication strategy conducted by Kedai Digital in increasing sales through promotional activities on Kedai Digital Instagram account. In marketing communication strategy undertaken by Kedai Digital past the stages of marketing communication strategy that is, determine the purpose of marketing communications, determine segmentation and targetting, determine the differentiation and positioning. Promotional activities on digital store Instagram accounts use a variety of Instagram features of Upload Photos (Photo Upload), Title Photos (Captions), Tagar or Hashtag, Mentions, and Comments (Comment). Promotional activities undertaken include the provision of coupons, discounts, samples and contests. In increasing sales Kedai Digital also pay attention to other important aspects such as product, quality, selling price and distribution channel. Keyword : Strategy Of Marketing Communication, Promotion Activity, social media, Instagram, Kedai Digital.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Drs. Siantari Rihartono, M.Si
Uncontrolled Keywords: Strategy Of Marketing Communication, Promotion Activity, social media, Instagram, Kedai Digital.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 28 Nov 2017 10:35
Last Modified: 28 Nov 2017 10:35
URI: http://digilib.uin-suka.ac.id/id/eprint/28534

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